New in the UAE: The Mu’lin Content Creator Permit Explained
In recent regulatory updates, the UAE Media Council introduced the Mu’lin Permit—a new requirement for anyone creating promotional or affiliate content in the UAE. Whether you're a visiting creator or a resident influencer, here’s what you need to know:
Who Needs It?
If you post content that promotes a third-party product or business—paid, unpaid, or affiliate—you must obtain the Mu’lin Permit.
Exemptions include:
Creators who only promote their own products or services.
Creators under 18 producing educational or awareness content.
Purpose of the Permit
The Mu’lin regulation aims to:
Uplift advertising standards
Encourage investment in the UAE’s media sector
Support ethical practices and protect against misinformation
Live Updates & Concerns
Some local creators worry this law might restrict honest content—like vlogs about restaurants—even without sponsorship. The lines may still be unclear, and community feedback could shape future policies.
Validity & Logistics
Tourists can apply for a 3-month Visiting Creator Permit via an approved UAE agency.
Residents receive a 1-year permit, extended to 3 years for free initially.
Future renewals may involve fees, though initial years remain free to encourage creative growth.
Permit Requirements
Permit holders must:
Link their social accounts to the permit ID
Only post from approved and registered profiles
Avoid publishing on behalf of others
Pre-clear certain content types with relevant authorities if required
My Take
As someone who promotes only their own services, I remain exempt for now. But I see the value in higher standards amidst rising digital noise. If you’re a guest creator or plan to promote external content—be informed.
Want to protect your account—and stay compliant while growing your content? Subscribe for updates or schedule a quick consult—I’d love to help you navigate this.
